Don’t print this email: ServiceNow’s Robert Rosellen on why Europe’s biggest digital opportunity lies in the public sector.

What if digital transformation isn’t about flashy tech – but about making the mundane work better? Robert Rosellen, VP Sales and Country Manager Germany at ServiceNow, makes a strong case for automating everything from job onboarding to daycare requests.

He believes innovation in our all-day-every-day is underrated: “If you're an entrepreneur in Europe, think public sector. It’s where the next growth wave is happening.”

As the continent doubles down on sovereignty and digital infrastructure, ServiceNow is expanding fast, acquiring startups across Berlin and Prague. “We love complex problems,” he says, “but citizens don’t want complexity—they want clarity.” The real challenge? Mindset. “Technology isn’t the limiting factor—it's willingness to act.”

From digitizing schools and city services to streamlining healthcare, Robert insists the future isn’t AI versus humans – it’s “a power couple: automation and empathy working together.”

➡️ Listen now to gain a new perspective on bureaucracy and tech.

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